At Jane Atelier we believe in style over fashion. We focus on timeless, flattering cuts and are less swayed by the latest trends. Clothing is very personal and we are honoured every time you choose to add an item of ours to your collection. Every season we make a great effort to provide classic, versatile pieces to complement and enhance your existing wardrobe. We consider each piece to be a ‘future classic’, an item you will turn to again and again, adding to your life narrative for years to come. The antithesis to fast fashion, our garments are investment pieces made for posterity.
We have chosen to showcase our collections in an intimate environment and have purposefully abstained from fashion shows. We have never spent large sums of money on seasonal fashion show productions and this has allowed us more freedom to select premium fabrics and components for a first-class product that is often more commercially priced than our competitors.
We acknowledge that as a business we must strive to implement best practice to reduce our impact on the environment. It will take time to rethink the way we work, shop, wear, respect and care for our clothing. True sustainability is a journey of constant evaluation, and we are forever grateful to our customers who have chosen to join and support us on ours.